Brief;

A promotion package for the release of an album, to include a music promo video, together with two of the following three options:

- A website homepage for the band;

- A cover for it's release as part of a digipak (CD/DVD package)

-A magazine advertisement for the digipak (CD/DVD package)

-The Language Involved-
-What language is suitable for my audience (e.g. no pornographic references, minimal swearing)
-How advanced the product will be (No over the top CGI etc)
-Language that will appeal to the audience(not to formal or based upon a higher age range/different era)

-The Institution-
-Representing the band positively (no criticism or negativity;unless done in a self reflexive way)
-Attempt to attract more people to the artists audience

-The Ideology-
-Represent the artists ideology coherently within the products
 
 -The Target Audience-
-The age range of the target audience
-What gender
-Whether I am aiming it to only to a specific audience or as widespread as possible

-The Representation-
-How I present the institution
-How I keep the video unbiased towards stereotypes(Sexuality, Ethnicity, Gender, etc.)